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There was a time when people used to install many plugins to optimize their WordPress blogs for search rankings, but now forget those multiple plugins and install the new ?All IN One SEO Pack? plugin.

All In One SEO Pack plugin is the best and easiest way to improve your WordPress blog?s search engine rankings. It is just like an One Man Army which can do all the things that many plugins could do.

This plugin helps you to optimize your WordPress blog in search engines in following ways.

* It helps you to describe your home page title, home page description and keywords to be more search engine friendly.
* You can change your post, page, category, archive, tag and search title formats according to your needs.
* You can use the categories for Meta Tags & Meta Keywords
* Avoids indexing of duplicate content (prevents indexing of category, archive and tag archive pages)
* The plugin automatically uses a short snippet from the article and generates meta description and it uses post tags for generating keywords.

All these things can really help out your blog rankings. The Title tag is a major point of focus for Google and other search engines, and it?s the part of a result that searchers pay the most attention to. It pays to have good titles.

Meta tags may not have the weight they once did, but they are still considered, and are worth paying attention to all the same.

Please do take care while providing the meta keywords, entering more than 10 Meta keywords for a post or page could be consider as keyword stuffing and will hurt your search engine results.

As by default this plugin includes the blog title in the post, page, category, archieve, tag and search title, it will be good if you remove it as more keywords in your title tags can reduce the importance of your main keywords. So, removing unnecessary stuff like blog title from your title tag would be a good idea. As by default this plugin includes the blog title in the post, page, category, archieve, tag and search title, it will be good if you remove it as more keywords in your title tags can reduce the importance of your main keywords. So, removing unnecessary stuff like blog title from your title tag would be a good idea.

If you have not created a robot.txt file, then I would recommend you to create this file as it will help your blog to optimize it for search engines. If you have not created a robot.txt file, then I would recommend you to create this file as it will help your blog to optimize it for search engines.

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What steps are needed to ensure that your site improves its current search engine position and maybe even gets to the top of the listings? There are plenty of tricks and tips you can try for yourself. Here’s what we at North West Trader think are important.

The most important is adding plenty of unique, fresh content. This can be achieved in a variety of ways and depends on your website and its content.

If you are a shopping website, then you will no doubt have a catalogue of items to sell. By showing these products and having a page per product, you create a large website. By then continuing to update these items, your website is seen as fresh. This can be as simple as including new products on a weekly basis, or just going into the products and updating their descriptions a little on a weekly basis.

Maybe review your product texts and make sure that each one is at least 100 words, or 200 words if you are more wordy. More importantly, make sure that you have not copied the text from any other websites as this is a huge killer – search engines will find it is ‘duplicate content’ and may not even include your pages.

Another trick is to highlight a product or few products on the home page ? an item of the week sort of display. Set a day aside and once a week change the item or products and in doing so you are keeping the home page fresh.

If you don’t have the option of an item catalogue, then there are still ways of keeping the site current. An web site blog to which you post a couple of times per week gives you a growing web site and new, fresh content. On a similar vein, you can have a current news section – either a page or a set of pages. Either of these can be worked so that some of the text is displayed on the web site home page to keep it fresh.

And an additional trick is a forum. If you have regular visitors to the site they might like to take part in a forum. Every time they add a post they are adding to your website’s material.

So why is this beneficial? Well, the more content you have on you website the more pages and more available combinations of keywords are on your website. By including lots of extra text there are more chances of someone visiting your web site.

Also, by keeping your content maintained, search engines see that the site is being updated and should rate your site higher. They assume that the web site is not getting stale and full of old, outdated, information. Also, by using forums, blogs, offers and the likes, real customers are more interested in returning to the site to see what you have to offer.

So keep adding content – it creates a lot more opportunities for people to find text on your web site and it keeps the search engines interested. And if you are looking for quick links, get in touch with local directories, such as ours at North West Businesses.

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Search Engine Optimization for Realtors often feels like dark magic performed with a computer. But in truth there’s a process and given enough effort anything is possible.

We’re going to look at the basic concept in this article.

What do Search Engines look for?

Keep in mind this a basic starter article and that Google owns a lot of patents that describe how the specific algorithm works. So we’re focusing on the most important elements. We’re going to break this down into a couple pieces.

1. On-site optimization – Things you do on your website which help Google understand what your site is about.

2. Off-site optimization – Things which are not part of your site such as links from other websites.

Let’s get started with On-site Optimization.

There’s one general rule I use here. If a person can see it, Google will use it to help decide what to rank you for. So that includes the text on your website, pictures on the site and the Title Tag.

Let’s talk a little about the title tag. The Title Tag is a little piece of html code injected just after the head tag. You can see what a title tag is saying about a website by looking at the very top of your browser, directly above the File Edit View navigation. This is perhaps the most important item on your website to optimize. Google uses this tag in the SERPS to describe your site and as such puts a lot importance on it when deciding what your site should rank for. So if your site is about Belleville Car Sales then your title tag may read, Belleville Car Sales.

When Google reads a title tag that states “Belleville Care Sales” what do you think it will think your site is about? That’s right “Belleville Car Sales”. Google does the same with the rest of the site, but the title tag is perhaps the most important piece of the puzzle and for most local Real Estate Agents it may be the only thing you need to focus on when changing something on your website.

Let’s move to Off-site optimization.

Again this is not as complicated as many people think it is. Think of trying to rank high in Google like a popularity contest. The person with the most friends and most important friends win. Ranking highly in Google is the same procedure. You need to have a lot of sites link to you, and the more important those websites are the better it is for you. What that means is that a link from the New York Times is better than your cousin’s son’s twitter page.

Links from sites which are relevant to yours are better as well. A real estate focused site linking to a Real Estate Agent makes sense and helps Google understand why you should rank for Real Estate related phrases.

So can you guess what the best link would be? Yep, a topic related link from a highly authoritative site. For a Real Estate Agent that would be a link from a site like RealEstate.com

The next piece to linking is something called the anchor text. Anchor text is the text you see in blue while reading a link. Your anchor text needs to be keyword focused. Again a link with anchor like, “Belleville Real Estate” helps Google understand your site is about “Belleville Real Estate”. The more sites that use the anchor text, means more votes for you to rank high for that keyword phrase.

That’s it! Rinse and repeat, get more links from related sites, the more links you get the higher you will rank.

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Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.

The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:

? Vendors and suppliers websites.
? Trade associations.
? The Chamber of Commerce.
? Friends? websites.
? Customers? websites.
? Trade groups and associations websites.

Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.

Directories and Verticals

If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:

? Yahoo
? GoGuides
? Joeant
? DMOZ
? Business

Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.

How to Obtain Links

There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn?t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:

? Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a ?natural link.?
? Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as ?link trading.?
? Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
? Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites? content.

Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:

? ?submit a site?
? ?submit your site?
? ?submit a URL?
? ?submit your URL?
? ?list a site?
? ?add a site?
? ?add your site?
? ?add a link?
? ?add your link?

You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.

Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.

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Building links doesn’t always have to be so stressful. Many sites tell you that they’ll increase your links by 1000 overnight if you spend $39.99! I’m here to tell you, it’s not the quantity, it’s the quality.

Although quality does help, it’s hard to judge what is quality and what isn’t. The first comes first, reciprocal links aren’t all that great, so don’t spend hours upon hours of sending hopeless spam mails to sites who, if you had good content, would link to you for free.

The best way to gain links quickly is article submission. One article, if well written and of high quality, can generate 10-15 links. Think of the possibilities! Write one article a day for a week and you may end up with 100 links. And that is, 100 non-reciprocal links.

Why are non-reciprocal links so important?
Well, I will tell you. Search engines, such as Google and Yahoo!, are now counting reciprocal links for less. There is even speculation of the recent update that Yahoo! is penalizing sites which have links pages.

Even if this were not the case, non-reciprocal links are more important for one reason, visitors. Visitors don’t like to see sites with worthless links to websites they don’t want. Why have a link to a travel website if you are in entertainment (besides the obvious, but you get the point)? Even if you do have a reciprocal link to a site which is your competitor you may lose visitors by giving them a higher link popularity.

Should I not link to anyone then?
No. In fact, you should link to as many authoritative sites as possible (authoritative sites are sites which are ranked 1 or 2 throughout your genre).

Links are very important on every site. Don’t just give them away, choose carefully. Link to authoritative sites with great content you know your visitors will appreciate. Just ask yourself, “If the links are not for the visitors use, what use are they then?”

So, I’ve done the whole article submission thing, what other ways can I gain link popularity?
Directories and great content. Content is king and is becoming more-so with the evolution of Search Engines. When a site owner finds an article useful he or she generally places a link to it, even if it is just a blog, it’s still a link. But whatever you do, don’t do the silly thing and spam blogs, that will only get you banned.

Directories are also a major part. If you can write a great description and have an editor in your field at DMOZ.org, submit it and forget it. Either you will get in or you won’t. If there isn’t an editor, try becoming one. It will only take a few hours of your time, just don’t get too hopeful.

If you can’t get in DMOZ, don’t worry, there are tons of other useful directories out there. Tons of FREE directories. Don’t spend $10-$20 on a directory submission unless you know they are worth it and can generate quality traffic. Google and others are starting to crack down on directories who require a fee in order to get listed.

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This is a REAL IN-DEPTH review of the SEO Elite version 3.2 software that is currently out. Every claim I make here is 100% accurate, and you can even verify the results yourself.

I started up my Central Florida Surf Report website in January 2005. I was receiving around 40 unique visitors a day from word-of-mouth traffic. Being out of the website design business for about 2 years, I didn’t even know what Google PageRank was. I had no idea that backlinks with anchor text was what ran the search engines nowadays.

After realizing this by reading on the forums over at GeekVillage I decided I better get jumping on my link campaign. I started going around the internet in search engines and e-mailing potential link partners that had the same basic content as my website.

Many of the people liked my website design and content, thus giving me a high trade link success rate. In my niche ‘surfing’ or ‘surf reports’ most of the webmasters aren’t out to get money or take your search engine rankings, so it was actually a little easier getting backlinks.

For about 4 months I was manually doing this by hand and only got up to around 250 backlinks in MSN and Yahoo!. Hardly any backlinks were showing in Google, but everyone knows that Google doesn’t show the correct amount of backlinks. Even right now it shows link:www.cflwaves.com as having ONE backlink.

In June, I finally decided that I was over the process of manually finding the link partners. I started using the program Arelis and was amazed at the ease of use finding new link partners. I DID NOT like the fact that the program didn’t show me any of the pages PageRank though. I only used Arelis for about 3 days, getting around 25 backlinks.

I started searching around in the internet for an alternative and stumbled into SEO Elite by Brad Callen. I downloaded the demo and was amazed at the results I was getting. I had picked up about 50 backlinks in only 2 days of use. Then I saw Brad introduced the new Project 8: Find and Submit Using Link Submission Forms.

After watching Brad’s tutorial videos on this new project, I IMMEDIATELY went and purchased the product. After the first day I had already picked up 50 new backlinks using this new feature.

The keyphrase that I was targeting was ‘Central Florida Surf Report’. If you check MSN, I am ranked #1. If you check Yahoo! I am ranked #1. If you check Google I am still ranked #3 but I am pretty sure after the next Google update I will be #1. The cool thing about it is that since I was targetting ‘Central Florida Surf Report’, it eventually rolls over to ‘Florida Surf Report’. On MSN I am #1 for ‘Florida Surf Report’. On Yahoo! I am #1 for ‘Florida Surf Report’. On Google I am #15, but this should also go up the next Google update. Rolling over again, it eventually turns into ‘surf report’, currently on MSN I am ranked #13 for this keyphrase. It is very exciting to watch all my work actually pay off.

My traffic has tripled since January, and this month (August) I am expecting to receive from 11,000 – 12,000 unique visitors. Pretty good for a surf report website where all I do is update the surf report daily and forecast every few days right? This website is currently earning me over $600 a month in Adsense revenue, and that is increasing every month.

It is important to note that not all of your traffic comes from the search engines. When you are trading links with other websites, you also receive traffic from their websites, so the more backlinks you have, overall the more people you have!

These results are all due to the SEO Elite software by Brad Callen. Now here is my detailed project by project review of his software:

Project 1: Analyze backlinks using a specified search engine
________

This project allows you to analyze your competitors search engine backlinks using any of the major search engines. The program will show you what anchor text people are linking to them with, the IP address of the website, the PageRank of the website, the Alexa Rank of the website, the Page Title that the link is on, how many outbound links the page has, and how many total links the page has. This project also shows you in an easy list how many PR0-10′s and their percentage that are linking to the site. It is kind of hard to explain so here is the format:

PR = 0 520.1%

PR = 1 810.5%

PR = 2 1313.3%

PR = 3 4543.3%

PR = 4 2420.4%

PR = 5 1210.2%

PR = 6 43.7%

PR = 7 00.0%

PR = 8 00.0%

PR = 9 00.0%

(Not my site’s statistics.)

Project 2: Find and Email High Page Rank Link Partners
________

This is my favorite project of the whole program. It lets you find and email people that have atleast the minimum PageRank that you specify. You can find sites based on sites that link to your competitor, based on a search term, or from a links page – such as if your competitor has a long links page, and you want them all to link to you as well.

All you have to do is start the project, then load up one of your e-mail templates, select multiple e-mail addresses from the list and SEO Elite will send an e-mail to every single one of them. None of the receivers know that you have also sent that e-mail to another person. You can also customize your site templates to include the receiver’s name and website URL, so that the emails do not look machine generated.

Project 3: Analyze allinanchor, allintitle or allintext.
________

This project allows you to enter a keyword and analyze the top 10 ranking for allinanchor, allintitle, or allintext.

Allinanchor shows you the top number of websites with that particular keyword in their anchor text. If you are ranked #1 for allinanchor, you should soon be ranked #1 for that certain keyword.

SEO Elite is the most advanced, revolutionary SEO software ever to be created and it is still the worlds leading SEO software.

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SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.

All right, let?s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.

Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.

You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.

Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.

Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.

SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.

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The AdWords Slap also known as the Google Slap, is a phrase that strikes fear into most writers and web designers. While most of these folks know what it is, many people don’t.

If you use – or are planning to use – AdWords to generate online business, it is very important for you to be aware of the AdWords Slap and educate yourself as to how to avoid it.

Whether you have no idea what the AdWords Slap is, or if you are trying to learn how to avoid it, this article will provide you with valuable information on effectively marketing your website with the Google AdWords program.

The primary goals of this guide are to help you avoid the AdWords slap but also to learn a few powerful tactics and tricks that will help with increasing your ads’ effectiveness and ranking. If you will know how to improve these 2 parameters you will enjoy a dramatic increase in your site?s traffic and product’s sales.

So, read on, my friend as the tips presented in this guide can help ensure that your website won’t be stuck in the limbo between first page Google results and the unfortunate ones at the very end.

Origins of the AdWords Slap

Why do people use Google for? Of course, to find information they need. Typically, when a user performs a Google search, he or she is searching for a particular type of item or answer to a specific question. Along with search engine results, the Google user also gets AdWords results.

The AdWords results should be an effective form of advertising. When displayed, these ads should provide readers with the type of information they are seeking when they go to Google in the first place.

Imagine what will happen if people click on links or AdWords from Google that do not connect them to useful, relevant information? Of course, if the landing page is not relevant to the search, the user will be dissatisfied, and will lose confidence in clicking on an AdWords ad in the future up to a point where he might even consider not using Google anymore.

No wonder then, that Google had to find a strict way to make sure users will trust their search engine results.

When AdWords first hit, it was pretty much anything goes. However, Google quickly realized that controls needed to be put in place to maintain the integrity of the program.

Google knows that happy customers are likely to become loyal customers and that the only way to enjoy long-term success with the program is to make sure that users consider AdWords to be a trustworthy source of relevant information. So it only makes sense for Google to implement AdWords policies designed to ensure that their users are happy.

At first it was the ad content that was placed under the Google’s microscope, and then Google started examining the ad?s landing page. Soon after keywords became the main player in the AdWords game and so on…

As a result, many web developers had to change their mindset toward choosing keywords and writing copy for the landing pages associated with the AdWords program, to ensure that their sites give users what they want.

One thing was and is still clear – not adhering to Google’s advertising policy will cause what has become known in the industry as the Google Slap, a term that was first invented by Perry Marshall.

We are not sure what Google calls it but we like to call it the AdWords Slap it is more accurate to our opinion.

Anyway, what ever one chooses to call this phenomenon it has only one meaning:

This is Google’s way of forcing problematic AdWords and their web pages, to become better and more relevant, thus ensures their user’s satisfaction.

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If you are a webmaster then you might have heard this bantered around quite often and you might have some idea of what it is. If you are not actively involved in your website or have had little exposure to the Internet then you probably have very little understanding of what SEO actually is. Your current knowledge level is not really an issue as SEO is something that very few people have chosen to learn and up skill themselves in. While it is not common knowledge and you are willing to learn there is a competitive edge that you can exploit. It means with some small modifications to your website that you can achieve higher results in search engines than your lesser SEO savvy competitors.

In this article I explain what SEO is and I take you through some of the most important Search Engine Optimisation techniques to help improve your website search engine rankings.

What is Search Engine Optimisation (SEO)?
SEO is search engine optimisation. Essentially Search Engine Optimisation is the art of creating or modifying a website to make it search engine friendly. Search engines are the gateway to gaining huge amounts of website traffic. Imagine if you sold Blue Widgets, then placing as number 1 in a search for “Blue Widgets” would gain you far more traffic than placing number 100 – This should be obvious. To gain rankings and places in the search results your website needs to be better search optimised than the websites that are currently showing above yours in the search results. The more search engine friendly that your website is, then the greater the chance that the search engines will rank you more highly. By using certain SEO techniques you will increase your website in the rankings and hence increase your website traffic. This is why SEO is probably the most important thing about having a website – after all, you can have a very good website but what is the point if no one visits it and buys your product?

Search Engine Optimisation Techniques
SEO can be performed site wide but the way we do this is by using the same SEO techniques on each page one at a time. So although it is common to say a website is search engine optimised in fact we mean that each page of the website is search optimised. Okay, so it should be clear now that SEO for your website is vital for your websites success online. Now, the question is how do we start optimising a website? As there are so many SEO techniques that we could implement in this article I take you through the three that are generally considered the most important by SEO experts.

Search Engine Optimization Technique 1: Identifying Keywords and Key phrases
This step sets the scene for the web page we are about to optimise. We need to do some research using keyword tools, like Google Adwords and Overture Inventory keyword tools. Using these two tools we can input our main term used on the current page we are trying to optimise. We should record the results from these and then order by search volume. We then weed out any irrelevant terms and are left with a list of highly searched and highly relevant terms to this page.

Search Engine Optimization Technique 2: Titles
It is common opinion among SEO professionals that the Title of a webpage is THE single most important SEO aspect of a webpage. The title of the webpage is the first thing a search engine views and tries to interpret. It is vital to ensure that the title is unique across your whole website and that it is highly related and relevant to the content of the webpage. We like to use between 4-10 words in the title tag and we always use the leftward rule. Leftward rule is where the most important words are closer to the left. In this case, the most highly searched on terms we identified in SEO technique 1.

Search Engine Optimization Technique 3: Duplicating Web Page Content
Often websites reproduce information that is copied from other websites. This is a very bad thing to do and search engines are so smart now that they check to duplicated content both within the same website and across all websites pages within their index. It is very important to ensure your website has unique content across the whole Internet. You can write unique articles or howto’s or you can find someone who will write unique content for you. If you currently find that a lot of your pages are listed in the supplemental index on Google then making sure the titles, descriptions, meta keywords and all of your on page content is unique is how you would pull them out of the supplemental index.

This brings us to the end of the Introduction to Search Engine Optimisation. Having covered a few of the basics of SEO you should be well on track to having a few of your web pages optimised.

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This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site.

The natural one-way links.
This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the ?intent? of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don’t overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting, or link bait.
This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the ?bait? you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.

Paying for links, or paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of pages with content, and have been well established online for years. In addition, these sites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest ?Google Slap? effect were sites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a big role in the way search engines determine who your ?neighborhood? is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your site. And the amount of bad links considered is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.

By Utah SEO Jose Nunez

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Link building is one of the great sources for promoting your website higher on the major search engine. It provides your websites to improve rank, so it also helps to improve your business. Rarely, there are available sources that provide what is link building and necessary elements that could help link building for beginners.

Here we are going to explore all about link building. Before we start on this topic, you must to know that why to create this not what to create to build a link. Lets see, link are nothing but a ?vote? that means for search engine that your site has gone this much vote. Of course, it brings certainly changes if you are an internet marketing business. These all tons of votes are counted and it influences finally to build your website to be a higher page rank. But keep in mind, these loads of votes does not mean that they are simple a vote, it varies from the context of other websites that vote for you. Getting loads of votes can not be always a good and valuable for your business. Let?s see it how? Unlike the voting system we have in election process of parliament. This differs from that one because the vote that is posses has some different values. If you vote for yourself that means you have a higher value than any other because you are the content writer for google.com domain and you would have right to provide a higher rank for the website you are working in. There are various things that distinguish these votes because of that gives a significant meaning and changes to the websites. If you are going to get votes that does not mean all the votes has equal meaning for your websites.

Building link is not so easy. There are the various factors that make them differs. Let?s explore them, the strength of the sites gives you significant meaning for your website it is being voted. If a site with Page Rank 7 links to your site that is Page Rank 3, then Google see it differently. From the Google eye, the value of Page Rank 7 is much bigger than the Page Rank 3. If you have a link of Page Rank 7, it means your sites vote is get a higher vote. The anchor text is also a key for promoting your website because you must have to notice that the key that you are using should brings a significant meaning for the links that you asked Google for a Page Rank. Nevertheless, these anchor text allows the website to promote for a higher business solution that brings a good marketing for the people who business.

Hope you like the article.

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Google’s infamous page rank or “PR” is one important factor that online marketers must think about when designing web pages and marketing campaigns. The way that page rank is determined is a hot topic amount experts in Search Engine Optimization.

You can find reviews of increasing your pr here .

It’s well known that Google uses a complex algorithm to analyze web pages in order to figure how well they should be ranked. The precise things that Google uses to establish page rank is a closely guarded secret. It is however well known that one key thing they take into account is the number of other pages which link to a specific page, or create so called “back links”.

Google’s case is that page rank should be determined by a page’s natural popularity, not by artificial means. In other words, Google wants the page rank to reflect real interest in a page, in other words its relevance to specific search terms.

There’s a ton of info on the net about back links. How people get links is, as most everything else about page rank, contentious. One method of getting back links was to simply buy them from others or through a link broker, which is a practice that is now discouraged by Google.

Some dispute that this method of determining page rank is all fine and good and noble, while others think it’s a heavy handed, arrogant overbearing and perhaps infused with some sinister motive on the part of Google.

While the case goes back and forth about why Google changed the rules, it is still a fact of life that back links are an important part of how a page is ranked. Page rank is clearly an important issue if you are marketing online.

Simply put, if your page drops below the first page of results from an search query, it will effect traffic to your site. Since traffic equates to prospective customers, getting a high page rank is important, especially if you are selling online.

It is generally accepted that there is a difference in the quality of different links. It is not only the number of back links a site has, but also the quality of those links. Once again this is an area of considerable debate and controversy.

So called “reciprocal” links have a bad rap in so far as page rank is concerned. A reciprocal link is one in which sites trade links, often specifically as a means of improving page rank. Apparently Google discounts so called reciprocal links. This means that a page using reciprocal links would not benefit page rank.

The existing Search Engine Optimization wisdom is that Google favors so called one way links. As the name suggests these are links which point from one site to another site without any kind of reciprocal link.

The main argument for this favoritism of one way links is simple. The reasoning here is thought that a site with lots of links pointing to it is offering information which others consider to be of high value.

In other words it’s page rank will reflect that others consider it to be a good site by virtue of the number of links they have created to that site. Irrespective of your point of view on if this reasoning is valid, it agreed by leading SEO experts that that back links, and the quality of those links is considered when page rank is calculated.

The real issue for most internet marketers is about how one goes about getting valid and valuable links to your site. In this regard there are two basic approaches – Do it Yourself (DIY) or Outsourcing (OS).

The DIY method can be a time consuming and laborious task, but it has considerable merit for a number of reasons. First among these is simply that it is one means of carefully building the kinds of relationships with other sites that make help increase page rank naturally – which is what Google is looking for.

Outsourcing link building can be done through a variety of agencies who specialize in this technique. There are a number of companies online that claim to provide a matching service which allows one to get back links from other sites. The idea is that they match yours with other sites already in their database which have “related content”.

Outsourcing does have some risks since you have may have no control over how links to your site are in fact created. Before signing on to any so called link building program you need to be aware of their policies and practices. Caution is certainly a good word to use when it comes to outsourcing your link building to others.

So called social networking is quickly becoming a popular method of getting one way inbound links to a website. At this point in time this technique might be termed experimental. However some of those using the method are reporting considerable success in quickly improving page rank.

According to Google there are in fact hundreds of factors which go into calculating page rank and back links are only one of these. Clearly Google will not share all these factors since others would use that information to compromise the integrity of Google search results.

What is well known and evidently important is that the number and quality of back links are a central part of how a page is ranked by Google. Attention to this detail is as important to online marketers as any other aspect of their venture. It is something which should be well understood and carefully considered in any marketing strategy.

It is important to note that you should be careful to focus on building websites and web pages which are properly optimized for search engines. Back links, while being important are only one aspect of getting a page well ranked.

When building web pages or writing blogs as well as creating articles for use in a marketing program, optimization for search engines needs to be forefront in your thoughts and very much in your planning. We all have to do the “Google Dance” and it is important to first learn all the steps, success simply depends on it.

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If you have a website of your own you should know that you don?t get traffic by letting your website just sit where it is. You need to point visitors to your website somehow. There are a myriad of different methods internet marketers use to get people to come to a website. These include and are not limited to, paying to get an ad on another website, pay-per-click advertising, and advertising on an ezine, or an online newsletter with many subscribers. These are all very effective ways to get traffic to your site. The strategies you need to use to make these work well have been discussed over and over again. They are also very expensive in most cases. What I want to discuss is a free way to get tons of targeted traffic.

What I am referring to is search engine optimization (SEO). This is when you change some things about your site to get them as high as you can on a search engine. Have you ever used a search engine? That?s a foolish question because these are used by everyone. When you do use Google or yahoo to find information or products what do you click on? You probably click on the first one on the list. This is because most likely this is the best site of the certain keyword you are searching for. One way to get your site rated highly on a search engine page is to have a content rich site with your own high quality content.

If you search some key words and scroll down to some of the bottom sites on the page you can see when you click on some that there content is not really that good, but they are still ranked 9 or 10 out of thousands of websites for that topic. This is because some people take advantage of the ?search engine system?. This is the system followed that chooses where you site will rank on a search engine. The goal of every search engine is to try and catalog every single site on the World Wide Web. Unfortunately this cant be done so they can only get some websites added to there “catalog”. They usually focus on the content rich sites.

There is a way to manipulate search engines to help raise your page rank. These methods are not easy to administer and they are amazingly time consuming. Some include changing the hltm or css coding of your website and your Meta tags. Search engines categorize your website in a key word. One way to help your page rank is by repeating a key word over and over again in a certain content page. If you ?overstuff? a page with a certain word you will be penalized so I would advise against that. If you?re not a coder or a professional page designer you will not be able to use the Meta tag changing. If you do know how to manipulate code then you probably already know about using the key word in them.

In internet marketing there is a way to automating everything. Of course someone had to come along and create software to automate search engine optimization. I use software for everything; it?s a way to be more efficient and free up your time for more important things, or other aspects of your website. If you automate search engine optimization then you can worry about your content, format, product quality, or many other aspects of internet marketing. Automation is a way to get your work done with less work. It can be looked as like a sort of an exchange. You trade the work you have to do for a small dollar price. Of course it also does the work better, in some cases, then you could. In these cases it actually creates income.

SEO is a way of getting free targeted traffic to your site. If you want your site ranked high ona search engine page, all you need is a website with a lot of good content to keep people coming back and haing each page packed with key words, but not too much. The recommended amount is 7% or 7 per100 words. This may seem like it is easy enough but it is actually hard to make a quality article with repeated words. To make it easy for yourself I recommend you invest in automation of the process. SEO can be done manually and is the best free choice for getting targeted traffic to your site.

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Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block ? do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are na?ve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ?known? soon. Known to whom? ?Why, Google will know me? is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google?s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ?trekking in Himalayas? in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ?trekking in Himalayas? is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

4 Search engine optimization usually does not fetch immediate result. For new websites, specially in case of Google, it can be a long wait, sometimes several months.

5 If your website generates lot of traffic by itself, it has a fair chance to rank high in SERPs? (search engine result pages), even if you have not done much of an optimization (for example, xe.com?s real-time currency conversion service). This means that your product or service is so unique that simple word-of-mouth publicity is enough to bring in torrents of visitors, while also ensuring prominent rank in search results.

6 Search engine optimization is not merely an exercise of shuffling keyword phrases. The content has to make sense to readers. In other words, ensure that your content passes usability test.

7 Apart from keyword-enriched content, there are more factors responsible for achieving top rank, specially building quality links that point to your website. To search engines, incoming links are like ?votes? in favor of your website. A good quality link carries considerable weight in the eyes of search engines.

8 Finally, lest one forgets, optimizing for search engines is only one part of the game. The other equally important necessity is to retain and satisfy your visitors.

Summing up ? the aging factor

In Bengali, my mother tongue, there is a saying, which when roughly translated, means ?seasoned paddy-grains make more rice?. In SEO parlance, nothing beats if you are at it for years. Search engines love the aging factor. Create good content. Allow it to settle. Revisit it to update occasionally. Repeat the cycle.

In other words, search engine optimization is all about letting it known that your website is a treasure-hub of great relevant content that only gets better as time passes.

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? What is Search Engine Optimization?

Search engine optimization is the method of increase the PR (Page Rank) of your website or indirectly increases the traffic of your website through search engines. Search engine optimization is the process to appear your website at the top of the search list. So your website can more visible by the internet user. So the public relation between your website and the internet user will be increase. You can reach or you can market your products to customer.

The basic idea behind the search engine optimization process is ?Internet Marketing?. Just put down your business, products and services on internet as website. After search engine optimization process done, your website will be appearing at the top and the internet user who really wants to these services they can easily reach on it. And you can achieve your goal. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

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Different types of search engine optimization strategy.

? On-Page optimization
? Off-Page optimization

Before doing off- page optimization, on-page optimization is compulsory in the search engine optimization process. When the internet user searching some services from search engine and come to your website and if your website is not in proper format, the content of the website is not good quality and valuable at that time the user will not interest in your business and just live from you website. So On-page is necessary before doing off-page optimization.
Steps in On-page optimization are:

Keyword Research:

Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market. These will be the most important steps in the search engine optimization process. Keyword Research is the process of defining the right mix of keywords, which are most likely to be used by potential customers at search engines and directories. This Keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword Research plays a crucial role in assuring that your prospective customers will find you when they are looking for your specific products and services.

Meta tag creation:

Meta tags are xhtml or html fundamentals that give the structural information of your webpage. Meta tags are used in the head section of the html code. It defines the title, description and keywords of the webpage. All are define as below:

Title tag: This tag gives the heading of your page. The search engine will refer your website through title tag. The length of this tag is 40 to 65 characters.

Description tag: It gives the effective and brief introduction of the page of your website. This will not display on the page itself. The maximum length of this tag is 0 to 250 characters.

Keywords tag: This tag define the targeted key phrase of your website. The maximum length of this tag is 0 to 300 characters.

H1 tag: Title /heading of the page should be mentioned in H1 tag, the length of title should be limited to 60-80 characters. The standard usage of H1 tag is 3 times for the home page and once in the inner pages.

Alt tag: When you are using tag to insert images on the web pages. This tag can include the ALT= attribute, which means attribute text. Search engines also read ALT texts.

W3C Validation: After Meta tag creation process was done the final steps is to checking the all html code of your website is called ?W3C Validation process?.
Steps in Off-page optimization:

After doing the on-page optimization the next step is off-page optimization.

? Directory submission
? Reciprocal (two way/three way)
? Classified submission
? Blog creation
? Article submission
? Forum posting
? Press release

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On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

– Search Engine Submission Service –

What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.

– Website Submissions –

So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:

1. Article Marketing

Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

2. Forum Participation

Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3. Blogging

Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on your main website from your blog.

The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy these stuff, there’s always a plan B – hire someone to do them for you!

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Find crucial hints to web traffic – this is your own guide.

You have probably heard a lot about social bookmarking lately. As a matter of fact, you can spend hundreds of dollars right now just to find out what it’s all about. Well, not here. I am giving you this information.I did the research and found this to be a super way to get more traffic to your site. The best news is, it’s 100% FREE.

What is Social Bookmarking?

It’s a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add any website to your public list and retrieve it from any computer. (This is done on someone else’s server, not your computer)

When you list a site in your bookmark list, anyone looking for that same type of information can do a search at the bookmark site and find the sites that you have bookmarked. It is like a search engine without all the trash.

When you do a search in a search engine, you get all the sites that have something to do with the keywords you typed into the search box. It is easy to get a bunch of garbage sites that are loaded up with keywords but have poor content on the actual site.

The great thing about social bookmarking sites is the only sites you will find there are sites that other people have looked at and decided were worth saving for future reference. Real people have decided to save (bookmark) the sites, not robots. Real people also monitor the sites so if trash does get added, it is soon deleted.

The more people who bookmark a site, the more popular it becomes. As an example, lets say you are selling widgets for a really great price. You bookmark your home page on many public bookmarking sites. When someone is looking for a widget, they do a search at the bookmarking site and your bookmark comes up. They go look at your site and decide your prices are so good, they might want to come back later when they need another widget. So they add your site to their bookmarks for future reference.

When someone goes to one of these sites and types widgets into the search box, your site listing will come up in the search. If many people have bookmarked your site, you will be listed high in the search results. It’s kind of like a voting system. If you site is good enough to bookmark, other people will want to see what all the fuss is about.

Unlike search engines where all you have to do is good seo, the sites you will find in the Social Bookmarking sites are quality sites that other people enjoyed enough to save. You don’t really have to have a good site to get listed in the search engines.

How do you get started?

Do a search for social bookmarking, many sites will come up. Go to each site and register for an account. It’s FREE! Once you have your account set up, start listing your site. Make sure you add proper tags to your listing.

Tags are the same as keywords with a twist. These sites will tell you what the most popular searches are on their site. You choose the tags that will work with your site or page and are also part of the popular list. Many of the sites will also offer a spot to write a small description of the site you are bookmarking. Add a description that uses some of your tag words for added benefit.

Building popularity

As with anything that is worth doing, this will take you a while to get it all set up and running smooth but the end result will be very well worth your effort.

Start with one bookmarking site and one page from your site. (Start with your squeeze page and build your newsletter list) Set up your account with the bookmarking site and add your page to the bookmarks. Make sure you use the best tags and description you can. (Check the popularity list on the site) Doing this in itself will help you get more traffic. Now you can go one step further and work both sides of the system.

Add a link to your site that will lead back to the bookmarking site that has your page bookmarked. Ask your visitors to bookmark your site on the social bookmarking site.

My example is below
Bookmark my site at Blinklist.com and access it from any computer, anytime. Create a link to the bookmarking site so your visitors only have to click.

You want to make sure the page opens in a new window so when your visitors are done setting up their account, they will still have your page handy to bookmark.

Next Page

Now move on to the next page. You will want to offer a different bookmarking site on each page. Why? So you can get as many bookmarks on as many sites as possible. Use the same information in the example above but change the social bookmarking site you are promoting.

Won’t this look odd to your visitors? No. Most people will ignore the suggestion once they have bookmarked your site. They won’t even notice that you have changed the name of the link. They will see, Bookmark my site, and think, “I already did that”, and they will move on.

Final Note:

Don’t SPAM the sites. Make sure what you are listing is relevant and useful. You don’t want to bring traffic to a page that has nothing but links, you will probably get banned form the bookmarking site. Only bookmark your pages that have actual content. Ask yourself if you would truly add this page to your own favorites list? If your answer is no then don’t list it.

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The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here?s a different view.

Going Big?Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like ?for sale by owner? [2 million plus searches a month and KEI of 0.000000000?] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed?pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you?ve conquered all the listings for ?car for sale by owner.? Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, ?Damn, I should have gone for the phrase ?for sale by owner? and the extra 700,000 searches a month.? You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don?t even try to deny it.

Here it comes?

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that?[drum roll]?you consider one-word keywords! I know? Blasphemy!?Insanity!?Stupid Moron?etc. But think about it. When you?ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them?even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some ?wishful thinking? keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I?m off to optimize for the keyword ?travel.? Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Ha! Expedia I mock thee!

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View full article online at: How to get indexed by Google in ONE hour or visit EndYourIf.com

If you?re not familiar with how some people accomplish getting their web sites submitted to Google quickly, you are going to absolutely love this article.

I?ve bet you?ve heard from many people that it can take days, weeks, even months to get indexed by Google. If you have heard that, you?re now thinking, ?OK Jamie, you must have had a really stressful day at work today and you?re now hallucinating that this is possible!?.

If I read this blog title a while ago, I?m sure I would be thinking the same thing as you! Ok, let?s move on to how to get indexed by Google within one hour.

Do you see the ?Share/Save? button I have at the bottom of every article? If you move your mouse over it, a window will display with 2 columns of web sites that you can share this article with.

If you don?t already have one of these on your sites, get one now, just search ?Share This? or ?Add This? and you will find a ton of web sites that tell you to put a few lines of Javascript code on your web site and it does the rest.

Ok, so now you have this button added to your web site? Perfect, I would suggest going to a page on your web site that you think will be the most valuable to other users and submit it to a couple of those sites listed in the button.

I have personal found excellent success with both Digg and Reddit. I launched a web site about 1 or 2 months ago, submitted two links to Digg. I waited about an hour or so and searched Google with keywords that I felt I targetted well and lo and behold there it was, my page was found and indexed with Google. Not only was it found, it was in the top 10!

I would also strongly suggest building an XML sitemap and creating a Google Webmaster Tools account and add the sitemap there. Within one week you should see a fair percentage of your pages indexed by Google.

Just in case you don?t believe me, I posted this article just before 3:00 PM Pacific time. Spent a few minutes submitting this article to several of the social sites, waited about 45 minutes and did a Google search for my domain, lo and behold this page had already been crawled and indexed by Google!

This of course is a great way to get indexed quickly. Once you are indexed, Google will begin crawling your web site regularly. The best way to keep track of this is by signing up to their Webmaster Tools, as mentioned above, submit a sitemap and then begin watching your traffic grow!

Happy Googling!

Grab helpful information to website traffic – this is your personal tips store.

So you?ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you?re ready to write your copy. You?ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does ?frequently? mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ?Keyword Density?

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say ?keyword density?, that?s normally what they?re talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don?t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don?t just add up the number of times a visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you?re talking about when you?re talking ?keyword density?. But let me reiterate; mostly when people talk about keyword density, they?re talking the simple measure.

What is the optimum keyword density

And now down to business? What keyword density (of either kind) should you be targeting on your website?

There?s a lot of debate surrounding this issue because the search engine companies don?t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figure it out based on their experience.

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes the website for my advertising copywriting and SEO copywriting business, Divine Write ? http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At the time of writing, my website contained a total of 53 pages.

Primary keyword phrase: ?copywriter?

Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the complex measure it?s 4.9%.

Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%

Some comments on the figures

? The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There?s a lot I don?t know about the algorithms and there are bound to be other factors at play which I don?t know about.

? With regard to Wayne Hurlbert?s article, it would seem that he is referring to keyword density as calculated using the simple method discussed above.

? The range figures are noteworthy because they suggest that you don?t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks ? see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

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PPC Classroom 2.0 Review
Anik Singal and Amit Mehta

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