Revisiting The Kodak Nexpress 2500
Posted by | Posted in Internet Marketing | Posted on 09-02-2012
Few product introductions within the digital printing community have produced exactly the same industry-wide splash as the revelation of the Kodak Nexpress 2500 back in September of 2006. Nonetheless regarded as 1 of the more robust workhorses ever produced by Kodak, the Nexpress 2500 remains a sterling illustration from the strength, adaptability, and longevity of correctly engineered digital printing press technologies.
During the lead up tos the introduction, Jim Morgan, then Advertising Services Manager of Herald Printing, talked briefly about what the Kodak Nexpress 2500 meant for the future of his company: “After 125 years as a conventional print service provider, we’re changing our philosophy as a business. The installation from the Nexpress 2500 press marks the beginning of the transition for Herald Printing in to a advertising solutions business with improved abilities to much better help our clients achieve their communication objectives via print.”
Clearly, judging from overall success of the Kodak Nexpress 2500 release, Herald Printing wasn’t alone in its anticipation of the new Kodak press. As Morgan went on, he highlighted the two important functions of the new Nexpress product that set it head and shoulders above the digital press offerings from other producers: “Availability of the glossing unit really helped sell us on the Nexpress 2500 press, because we are able to offer our clients printing that’s in a different league from the competition. In addition, Kodak’s company development services will assist us train ourselves and our clients about the power of the Nexpress 2500 press.”
Therefore it was precisely these two features – the introduction of Nexglosser glossing units and the implementation of Marketmover company development assistance services – that catapulted the Kodak Nexpress 2500 to popularity. The Nexglosser provides a crystal-clear glossing function that significantly enhanced image high quality and provided a variety of flexibility options in final print deliverables, while the Marketmover service gave Kodak customers an simple, centralized method to provide business development support each internally and also to their clients.
To ensure you’re using the correct media together with your Kodak Nexpress 2500 or other digital presses, feel free to download our digital printing guide free of charge.
Oliver David writes articles for DigitalPrintingPress.org and other publications on issues like the Kodak Nexpress.
