IM BlueprintsMaps to Internet Marketing Success

10 Killer Ways To Improve Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months. Constant but not overbearing contact keeps you in the customers mind so next time they are in a purchasing mood if you can help them it will be your product they by. By Branding your name in the customers mind, its you they will purchase from.

2. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. While the customer is in the buying mood you have a chance to add an extra purchase to the what they want, take a look in your local supermarket, how many items are placed near the checkout till so your stuck looking and thinking about them while waiting to pay and then you get the goods stuffed near the exit on the way out for that extra purchase again

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. This is a great viral method to increase your customer base.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made. Again having your customers do the selling for you decrases your costs as they do the work and get rewarded for it but you only pay on sales so end up making sales you might not have done even if your getting less for each one.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product. By adding an ad or link back to your website you get your brand out there while others marketing the product for you. You can then offer a Pro or version with extra features for backend sales.

6. You could cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you. This is simply called JV or joint venturing in the online world and offline is a great way to share a customer base with a another business that has a complementary product, both companies benefiting from increased sales.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you. Again this is a way to get backend sales or upsells.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons. More upsell methods only this time presenting a whole catalog, something they can keep or pass on to friends or family.

9. Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site. This method reaps additional income as many customers end up not using them but you have the money upfront to re-invest in your business.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order A way of spreading your brand or website URL around and is in the long run free advertising.

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